My target audience for my poster and my film magazine will obviously be film fans however they will be a specific type of film fans of teenagers and young adults who are normally interested in horror and comedy films as older and more mature audiences find these genres mediocre, I will try to appeal to them by using their feedback and my market research before I created my film magazine and poster and creating something that they will specifically like. The colour scheme will also play a part in attracting my target audience as the colours, red, black and white will give my magazine a modern look and they are also colours that are associated with the horror genre therefore my audience will be attracted by to horror edition of my magazine.
Questionnaire:
Questionnaire on Prezi
I created my questionnaire on Blackberry messenger to find out what the target audience of my magazine would want on their magazine, how much they would pay and what colour scheme they would prefer, etc. The reason that I made sure my questionnaire was short was so that my target audience would definitely fill it out because if it was too long I know that they would not want to waste their time on filling out questionnaires. The reason I chose to create it on blackberry messenger is because I know that a big majority of my target audience of teenagers and young adults own a blackberry and therefore it is easier to contact them through these means. I sent the questionnaire to 50 recipients and 40 people replied, the results showed that most of my target audience wanted a red, black and white colour scheme therefore I will be using these colours mostly but I will also incorporate other colours to fit into my magazine and make it stand out. The results also showed that my target audience hardly ever bought film magazine as the result was most for every 6 months or less, therefore I feel that my magazine can change this and hopefully give my target audience a film magazine that is perfect for their needs at their age! I also found that most of them would buy it if it was priced between £1-£2 which I think is a reasonable price for my target audience as most of them are students and therefore will only have part time or no jobs therefore they will need to have a suitable low price for the magazine. The target audience chose that they would like interviews and a list of the hottest film which I will be using on my magazine as I now know that they will be attracted by these features. The least results was for the pictures of the film premiere therefore I will not be using this as a kicker line because they will not be attracted by this. Lastly the results shown that a huge majority would prefer a still from the movie as the main image on the magazine therefore this is what I will be using as the image is very important to attract the target audience therefore I must listen to their feedback to make sure they will want to buy my magazine.
I created my questionnaire on Blackberry messenger to find out what the target audience of my magazine would want on their magazine, how much they would pay and what colour scheme they would prefer, etc. The reason that I made sure my questionnaire was short was so that my target audience would definitely fill it out because if it was too long I know that they would not want to waste their time on filling out questionnaires. The reason I chose to create it on blackberry messenger is because I know that a big majority of my target audience of teenagers and young adults own a blackberry and therefore it is easier to contact them through these means. I sent the questionnaire to 50 recipients and 40 people replied, the results showed that most of my target audience wanted a red, black and white colour scheme therefore I will be using these colours mostly but I will also incorporate other colours to fit into my magazine and make it stand out. The results also showed that my target audience hardly ever bought film magazine as the result was most for every 6 months or less, therefore I feel that my magazine can change this and hopefully give my target audience a film magazine that is perfect for their needs at their age! I also found that most of them would buy it if it was priced between £1-£2 which I think is a reasonable price for my target audience as most of them are students and therefore will only have part time or no jobs therefore they will need to have a suitable low price for the magazine. The target audience chose that they would like interviews and a list of the hottest film which I will be using on my magazine as I now know that they will be attracted by these features. The least results was for the pictures of the film premiere therefore I will not be using this as a kicker line because they will not be attracted by this. Lastly the results shown that a huge majority would prefer a still from the movie as the main image on the magazine therefore this is what I will be using as the image is very important to attract the target audience therefore I must listen to their feedback to make sure they will want to buy my magazine.
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