The audience who will view my magazine and poster will be a passive audience because they will hopefully have enough power to make them go and want to watch the film. The consumption of my film are I know that my audience will be a particular age such as young adults and teenagers, they will be both male and female and but I ma also tapping into the niche market of horror fans who would watch any horror film just because they are a fan of the genre, therefore it is useful for me to use the conventions of horror so that they will be able to recognise it automatically as horror.
The desensitised theory can be applied because my audience would have seen a lot of these types of images before as it is common to see blood on horror film posters therefore the audience will not be effected as much by it.
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