Target Audience

Our target audience is teenagers and young adults however our actual certification rating is age 15. We have chosen this age rating because it will allow us to have a wider target audience yet also let people know that it is a scary horror film as this enables them to see that it is unsuitable for young teenagers and children. The guidelines for a 15 rated film has been set out by the British Board of Films Classification and these are stated below:

Horror: Strong threat and menace are permitted unless sadistic or sexualised.

Imitable behaviour: Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied. Easily accessible weapons should not be glamorised.

Language: There may be frequent use of strong language (for example, ‘fuck’). Aggressive or repeated use of strong language is unlikely to be acceptable.

Nudity: Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or educational context.

Sex: Sexual activity may be portrayed without strong detail. There may be strong verbal references to sexual behaviour, but the strongest references are unlikely to be acceptable unless justified.

Violence: Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong sadistic or sexualised violence is also unlikely to be acceptable. There may be detailed verbal references to sexual violence but any portrayal of sexual violence must be discreet and have a strong contextual justification.

Our genre is horror and we will ensure that it doesn't breach the guidelines of a 15 rated film. For example we will have some explicit horror scenes which will not be unsuitable for people under the age of 15 however we will not have any sex scenes or sadistic scenes.  We will use some inappropriate language at certain points but our language throughout will be satisfactory for a 15 age certification film. Also we will include the use of sex appeal but not too much it will only be through the use of costume such as low cut top, ect. therefore it won’t be too detailed or strong.  We will attract our target audience of 15 to adults by various factors in the trailer, such as showing elements of sex appeal, horror which attracts our audience because it is exciting for young adults and teenagers, typical convention of horror films such as a scary doll and mirror with scary writing on it which will be inviting to the audience as they are familiar with these elements in horror films, alcohol, ect.

This is a list of some horror films rated 15:
These films are very effective in terms of being scary and they have managed to achieve this even with certain restrictions which is exactly what we aim to do.
The orphanage
Pitch Black
Disturbia
The exorcism of Emily Rose
Daybreakers
Paranormal Activity 
Final Destination 
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